The Aims of our organisation are: To market the Teifi Valley and surrounding area as an ideal destination for visitors throughout the year. We will do this in partnership with the TCT, Carmarthenshire Tourism, the Ceredigion Destination Partnership, Visit Wales and other interested parties. To recognise the special nature of the Teifi Valley and the importance of conserving it for future generations. To promote tourism in the Teifi Valley and the benefits that all aspects of the industry bring to the area. To liaise and negotiate with interested parties in the Teifi Valley and make representations where appropriate on matters concerning tourism. To promote the exchange of ideas and information between members to create a better understanding of all sections servicing tourism. To encourage all members to provide a high standard of service to enhance the status of tourism in the area. To increase the membership and thereby strengthen the VTV Body.